CLV & Breakeven Calculator

Calculate Customer Lifetime Value, breakeven CPA, expected CAC, and payback period.

Inputs

Avg Revenue/Purchase ($)

Purchases/Year

Gross Margin (%)

Monthly Retention (%)

Time Horizon (months)

CPA ($)

Ad Impressions

CTR (%)

CPC ($)

Landing Conv (%)

Customer Lifetime Value

$111.51

Breakeven CPA

$111.51

Expected CAC

$6.05

Payback (months)

Month	Active Cohort	Profit / Cust	Cumulative Profit
1	100.00%	$19.50	$19.50
2	85.00%	$16.58	$36.08
3	72.25%	$14.09	$50.16
4	61.41%	$11.98	$62.14
5	52.20%	$10.18	$72.32
6	44.37%	$8.65	$80.97
7	37.71%	$7.35	$88.32
8	32.06%	$6.25	$94.58
9	27.25%	$5.31	$99.89
10	23.16%	$4.52	$104.41
11	19.69%	$3.84	$108.25
12	16.73%	$3.26	$111.51